Growth Marketing and Marketing Ops Team Lead (m/f/d) in Berlin or Konstanz

Permanent employee, Full-time · Berlin, Konstanz

Description

KNIME is growing rapidly and we’re seeking smart, motivated, and creative people up for the challenge of helping us achieve ambitious scaling goals while continuing to empower the active community. Right now, we are looking for a Growth Marketing and Marketing Ops Team Lead (m/f/d) to join our team at KNIME in Berlin or Konstanz.*

Who you are

You’re an experienced growth marketer with 6+ years of B2B SaaS experience. You have built growth marketing teams from scratch before, and enjoy setting some of the first processes, including (but not limited to): building or rebuilding lead or account-based scoring models, defining and optimising the lead funnel and critical conversion points, measuring channel performance, and building out nurturing programs.
You’re both a strategic thinker, and an on-the-fly problem solver, not getting bogged down with details and keeping the big-picture in mind. You love leading scrappy teams and set a standard for experimentation, shipping early and failing fast, and supporting the ongoing skill development necessary in a modern marketing.

We use HubSpot as our marketing engine alongside Salesforce, so relevant experience is a plus.
Experience with third party vendors and agencies is preferred.

That's the job

You will lead our Growth Marketing team at KNIME, collaborating closely with our awareness, product marketing and events team within the Marketing department, as well as cross-functionally with customer care and product teams. Here’s what the job will entail:

Design and execute scalable marketing strategies to grow user adoption of all three products
(KNIME Analytics Platform, KNIME Community Hub, KNIME Business Hub)
Help develop and optimize the self-serve user journey from individual to team
Help lead the transition from SLG to PLG at KNIME, designing a process for delivering PQLs and refining our account-based scoring model
Continuously improve understanding of user segments (e.g., data scientists, business
analysts, teams in specific industries)
Launch lifecycle, onboarding, re-engagement, and upgrade campaigns using email, in-app
messaging, and other channels
Leverage the KNIME Community and Community Hub as a growth lever
Keep up with competitors’ GTM motions, pricing, packaging, and feature releases
Define, help instrument and track key metrics across the funnel
Own setup and maintenance of core marketing tools (e.g., Hubspot, RingCentral, etc.).
Lead a team of growth marketers, ops specialists, and a paid ads specialist
Provide user insights and feedback loops to the product team
Foster a culture of moving fast, experimentation, and continuous learning

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About us

KNIME is a fast-growing international Enterprise Software company. At KNIME, we build innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market. KNIME Software comprises two products: the free and open KNIME Analytics Platform which has an intuitive low-code, no-code interface that allows anyone from spreadsheet users to seasoned data scientists to analyze their data; and KNIME Business Hub, its commercial complement that allows for large-scale collaboration and dissemination of insights across an enterprise.

At the core, we are an open-source company, which requires KNIMErs often to challenge and rethink conventional commercial strategies and ensure that the user – whether free or commercial – is at the center of every decision being made. At KNIME, you’ll gain experience working with industry leaders in their field – KNIME is used by many Fortune 500 enterprise customers, across 60 countries.

*Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.

KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.

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Join us at KNIME

We do not expect elaborate explanations of how you might fit with our team but adding a paragraph or two explaining how your expertise and interests match what we do at KNIME will help us put your application into context (and have it stick out among the many mass applications that we unfortunately receive every day as well).

And if you do believe your background and interests fit in with KNIME in other ways not listed above, please add a few explanatory paragraphs and ideally point us to an example or two of your past work and explain how you think this could fit with KNIME.