Integrated Marketing Manager, ABM and PLG (m/f/d) in Berlin - hybrid
Berlin
Full-time
Permanent employee
Mission
Lead the planning, orchestration, and execution of integrated multi-channel marketing campaigns and lifecycle programs that drive pipeline - translating strategic priorities into clear, executable plans in a hybrid PLG and sales-led environment.
Role Overview
As Integrated Marketing Manager for ABM and PLG, you will own full-funnel, multi-channel campaign planning and execution across both account-based and product-led growth motions. You'll design and scale ABM and PLG programs from the ground up, working closely with Sales, Product Marketing, and Ops, while partnering with the NA-based Integrated Marketer to build globally scalable frameworks.
Responsibilities
- Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization
- Design and implement targeted ABM, PLG, and vertical marketing strategies that engage priority accounts and drive pipeline growth
- Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs
- Act as central coordination point across marketing teams covering paid, email, events, web, and personalized content
- Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness
- Collaborate with the NA-based Integrated Marketer to establish repeatable frameworks and scalable processes supporting sustained global expansion
Requirements
- 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
- Strong understanding of ABM and PLG principles, digital channels, and full-funnel campaign design
- Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns
- Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals
- Comfortable moving between strategy and execution with strong attention to detail
- Proficient with Salesforce, HubSpot, and marketing automation tools
- Nice to have: experience with platforms like 6sense or Demandbase
What Success Looks Like
- High engagement from priority accounts driven by targeted ABM and PLG programs
- Consistent pipeline contribution and improved deal velocity from marketing-influenced accounts
- Scalable, repeatable ABM and PLG frameworks adopted across global markets
- Strong alignment between Sales and Marketing with clear, smooth handoffs
- Clear visibility into campaign ROI with data-driven continuous improvement
What we offer
Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
A builder’s opportunity: Take ownership of a strategic growth area and create both scalable ABM and PLG frameworks with visible business impact.
International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
Sports: Subsidized gym memberships and sport courses in select locations.
Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.
About us
KNIME is a leading AI platform that enables organisations to make sense of their data through intuitive, scalable, and collaborative data science. We empower data professionals and business users alike to build, deploy, and manage AI and data workflows that drive better decisions. Hundreds of global enterprises use the KNIME platform including Citi, Bosch and P&G.
KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.
KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.